Business Strategy

Service Description

Course goal and learning outcomes This course aims at studying the strategic management model. It will cover topics related to environmental scanning (internal and external) and strategy formulation (mission, objectives, strategies, and policies). The material will be imparted through diverse tools and methods (e.g. case studies, exercises, discussions). Core competencies Competency 1: Management Competency 2: Scanning and analysis Competency 3: Leadership Competency 4: Planning Competency 5: Strategic thinking Course plan Topic 1: Strategic management, strategic decision modes, strategic audits Topic 2: Corporate governance, trends in corporate governance, the role of boards, executive leadership, stakeholder analysis Topic 3: Environmental scanning and industry analysis, competition analysis, competitive intelligence Topic 4: Internal scanning, resource-based view, sustainable competitive advantage, business models, corporate culture, functional resources Topic 5: Strategy formulation, situational analysis, business strategy (competitive and cooperative strategies, competitive tactics), corporate strategy, strategic alliances Cancellation policy Full refund if requested 15 business days before the start of the course.

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